Blog

August 28, 2023

Lead Validation When Nobody at Your Small Business Knows How to Validate Leads

For marketing and sales teams, lead validation is the heavy-lifting portion of running a call center. If you’re not currently validating leads, you’re dramatically hampering the effectiveness of your call center team. If you’re currently trying to handle lead verification on your own using a system that your internal team has cobbled together, you’re probably… View Article

August 21, 2023

How to Validate Leads With Broader Analytics

Leads can’t exist in a vacuum. When you try to use leads that haven’t been verified with broader analytics in mind, you’re not doing anything much more advanced than opening a telephone directory. Why is it so important to include analytics when verifying and ranking leads? Understanding the journey of a lead helps your sales… View Article

August 15, 2023

How to Implement New Lead Scoring Methods for More Sales

Some leads are diamonds. However, the truth is that every batch of leads is bound to have some duds. Even medium-value leads can be losers if they siphon time away from high-value leads because your team has no way to differentiate between the two. How can you tell which leads are the best in the… View Article

August 8, 2023

How to Update Outdated Lead Data

Companies that outdated lead data struggle to make pitches based on yesterday’s news. If this is your company’s predicament, you’re truly setting your sales team up to fail. Keep reading to learn about important tips for maintaining up-to-date leads.

July 17, 2023

Clean Up Messy Lead Data in 6 Simple Steps

Lead validation, or the process of evaluating leads for their potential to become paying customers, is a game-changer for SMBs. But there’s a common roadblock – limited resources. With constraints in both time and staff, the big question is: How can SMBs efficiently carry out lead validation despite these challenges?

July 5, 2023

Is Lead Validation Worth the Time?

Lead validation, or the process of evaluating leads for their potential to become paying customers, is a game-changer for SMBs. But there’s a common roadblock – limited resources. With constraints in both time and staff, the big question is: How can SMBs efficiently carry out lead validation despite these challenges?

June 22, 2023

10DLC: Everything that you need to know

Important Update: All carriers have recently made announcements to increase the rates for any SMS sent that is not 10DLC registered. Starting June 30, it will be mandatory for all SMS campaigns to be registered with the carriers!

June 7, 2023

5 Common Mistakes When Buying Leads: Avoiding Pitfalls for Business Growth

In the competitive world of business, lead generation plays a vital role in driving sales and expanding customer bases. As a result, many companies turn to buying leads to accelerate their growth and reach a wider audience. However, while purchasing leads can be an effective strategy, it’s essential to approach it with caution and avoid… View Article