The artificial intelligence market size could reach $266.92 billion by 2027. More marketers are recognizing the benefits of AI in lead generation by making work easier and more efficient. AI also allows marketers to recognize new streams of revenue while saving costs on current campaigns and set businesses up for sustainable success. Without AI in lead generation, you could fall behind the competition. Want to learn more? Here are five ways artificial intelligence has already impacted the lead gen space. By recognizing these popular forms of automated marketing, you can give your lead generation strategy the boost it needs. Drive up call volume and boost close rates with these marketing automation trends today!
1. Predictive AnalyticsThe better you understand your customers, the more likely you can appeal to their wants and needs. With artificial intelligence, you can complete a predictive analysis. Predictive analysis uses data to estimate potential future outcomes. For example, you can predict your customers’ future purchasing patterns. With AI, a data scientist or programmer won’t have to make these predictions for you. Instead, you can use machine learning yourself to gather insights into your customers (especially handy for lean teams, or if you’re a one-man operation). Then, you can start hyper-personalizing your marketing and interactions. You can even use the data you gather to identify disengaged customer segments. Then, you can predict churn. You can take action to engage these customers before they turn to your competitors instead.
2. PersonalizationIn order to better connect with your target audience, audience segmentation is important. Segmenting your customers into buyer personas will help you better understand each group. Then, you can create personalized content that appeals to each group’s needs. Predictive analytics can help your personalization efforts. You can create personas based on:
- Purchase behaviors
- Past communications
- Referral sources
- Psychographic factors
- On-site interactions
- Geo-specific events