January 4, 2021

AI in Lead Generation: How Artificial Intelligence is Changing the Lead Gen Game

artificial intelligence lead generation

The artificial intelligence market size could reach $266.92 billion by 2027. More marketers are recognizing the benefits of AI in lead generation by making work easier and more efficient.
AI also allows marketers to recognize new streams of revenue while saving costs on current campaigns and set businesses up for sustainable success.
Without AI in lead generation, you could fall behind the competition. Want to learn more? Here are five ways artificial intelligence has already impacted the lead gen space.
By recognizing these popular forms of automated marketing, you can give your lead generation strategy the boost it needs. Drive up call volume and boost close rates with these marketing automation trends today!

1. Predictive Analytics

The better you understand your customers, the more likely you can appeal to their wants and needs. With artificial intelligence, you can complete a predictive analysis.
Predictive analysis uses data to estimate potential future outcomes. For example, you can predict your customers’ future purchasing patterns.
With AI, a data scientist or programmer won’t have to make these predictions for you. Instead, you can use machine learning yourself to gather insights into your customers (especially handy for lean teams, or if you’re a one-man operation). Then, you can start hyper-personalizing your marketing and interactions.
You can even use the data you gather to identify disengaged customer segments. Then, you can predict churn. You can take action to engage these customers before they turn to your competitors instead.

2. Personalization

In order to better connect with your target audience, audience segmentation is important. Segmenting your customers into buyer personas will help you better understand each group.
Then, you can create personalized content that appeals to each group’s needs.
Predictive analytics can help your personalization efforts. You can create personas based on:

  • Purchase behaviors
  • Past communications
  • Referral sources
  • Psychographic factors
  • On-site interactions
  • Geo-specific events

Machine-learning algorithms can better determine which customer segments you should use in each campaign. You can even match customers to the products they’re likely to use in the future.
Without personalization, you could frustrate your target audience.
About 74% of customers get frustrated when content has nothing to do with their interests. In fact, 63% of consumers expect personalization as a standard now. Almost 50% won’t spend time with branded content that isn’t relevant to their interests.
Meanwhile, 52% of consumers will switch brands if a company doesn’t personalize its communications.
Another 50% will pay more for products and services from a company that personalizes content.
Instead of frustrating your customers, consider the benefits of using AI in your campaigns. You can show customers you understand their needs. Then, you can appeal to those needs to close sales.

3. Chatbots

One of the most used forms of AI in marketing is chatbot marketing. You can add a chatbot to your website or landing page to give consumers quick access to any specific questions they may have. Chatbots can better engage your customers, even when you’re unavailable to help.
With chatbots, you can improve the online user experience and your customer service. Consumers will see how easy it is to use your business. The ease and convenience you offer can help you build brand trust and loyalty.
You can use smart chatbots with AI-powered systems to better communicate with prospects.
These chatbots use artificial intelligence to chat with prospects in real-time. You can use originally generated responses to better engage with those who need help.
You can even use AI technology to turn web leads into live calls for your sales team. With marketing automation, you can determine which lead sources drive sales. Then, you can focus more time and effort on these high-quality leads.

4. Content Curation

Is your content failing to resonate with your customers? Consider using marketing automation to improve your content.
AI marketing tools can now create content that sounds like it was written by a human. You can create SEO blog posts or social media content with your customers in mind. AI-generated content could help you better engage your customers.
You can even use content curation for your email campaigns, personalized reports, and messaging.
Remember, it’s important to make sure your content is personalized with each buyer persona in mind. AI machine learning can gather analytics about your customers. It can learn from the content your customers already read and love.
Then, it can automate content based on this data.

5. Digital Advertising

More companies are using digital advertising tactics like pay-per-click (PPC) advertising. Unfortunately, PPC can become costly, especially if you lack experience. With PPC advertising, you pay each time someone clicks or sees one of your ads.
If low-quality leads are clicking on your ads, you’ll fail to generate leads and conversions. Your ROI could drop as a result.
Understanding AI in marketing can help improve your digital advertising efforts.
For example, you can use programmatic advertising to determine which ads will best appeal to which customers. You can improve ad relevance to draw in more leads and conversions.
You can also use automated marketing to improve your ad spend and budget. AI can adjust your ad bids to ensure you don’t overspend.
You can also use artificial intelligence to improve your ad copy, layout, and targeting.
Improving your ads will help you boost leads and conversions. Your ROI will improve, ensuring business growth.

Automated Excellence: 5 Ways to Use AI in Lead Generation

Don’t fall behind the times! Instead, consider these five ways to use AI in your lead generation efforts. By understanding these marketing automation trends, you can get ahead of competitors.
Meanwhile, you’ll better appeal to your target audience with content and messaging written with them in mind.