If you are in a leadership position on a sales team, you might be feeling the pressure to implement some form of artificial intelligence (AI) into your workflow just to keep up with the competition. It seems like every company uses AI in one way or another these days.
But the advent of AI in a work setting can lower team morale with rumors of job loss and human replacement. It’s difficult to convince your employees that AI could improve their daily lives when cultural rhetoric insists a robot workforce is the future.
If you want to maintain trust on your team, be sure to highlight these four aspects of artificial intelligence when you discuss AI with your employees.
1. Human-guided AI is key to success
While it might feel like AI has taken the world by storm, it is still very much in development. Not all forms of AI are created equal, and the way of the future is human-guided AI.
Human-guided AI is the marriage of human intuition and nuance with the efficiency and data power of AI. AI programs that are run with human assistance have a much lower incidence of communication blunders, cultural missteps, and hair-trigger decision-making.
Human-guided AI is also more likely to be compliant with marketing laws like TCPA or CAN-SPAM. The way you implement and integrate an AI program matters, both for your employees’ morale and to protect your company from legal fines.
Researchers at IBM consider human-centered AI the next frontier. As you seek to implement AI into your workplace, the purchase of a human-guided program is a way to “future proof” your investment. It will also help dispel a lot of doubts your employees might have about AI’s ability to navigate complexity.
2. AI will improve the jobs of your sales team
Many salespeople fear that AI will either take away their jobs entirely, or just create more technology issues for them in their daily workflow. But the right AI program can actually improve the daily life of a salesperson.
Humans deserve dignity in their work. AI can remove the burden of tasks like data organization, cold calls to uninterested leads, and tedious follow-up procedures. While AI takes care of those duties, your sales team can focus on what they do best: innovation, collaboration, and the creation of personal connections with clients.
3. AI functions as a tool, not a team member
You would never get rid of computers, printers, or phones simply because they “aren’t human” or “aren’t trustworthy.” You know that they are just tools that improve the ease and efficiency of human work.
While AI isn’t exactly like these other forms of technology, the idea is the same – it’s a tool to be wielded by humans, not a team member with equal value. Impress upon your sales team that they remain autonomous and superior to the AI that will be implemented. Assure them you will not adopt the mentality that “the machine is always right.” Instead, you will take any concerns seriously and prioritize people over programs.
In addition, as technology continues to change, AI will need a human touch in order to stay innovative. With humans at the helm, AI allows your business to stay on the cutting edge.
4. It’s all in the approach
AI comes with its own unique drawbacks. It’s important to admit this to your team and identify steps you will take to overcome any red flags. One approach is to use a human-guided program, which helps avoid irreparable communication mistakes and aligns better with compliance regulations.
At Pipes.ai, our human-guided AI comes fully compliant from day one. With more than five years of experience in the fledgling AI arena, Pipes.ai is uniquely positioned to assist sales teams with the implementation of our programs that will help – not replace – their workflow.
Pipes.ai specializes in lead optimization strategies that allow your sales team to focus on what humans do best – cultivating relationships and making sales. To see if our offering could be a good fit for your company, try our AI for free today.
